LEGAL PROTECTION OF INTELLECTUAL PROPERTY RIGHTS IN THE FORM OF TRADEMARKS ON MANDATORY HALAL FOOD AND BEVERAGE (F&B) PRODUCTS IN INDONESIA

Abstract

lndoaes,a. a, the Counuy wah 1he largeSI Mu,lun populauon m the ,...,..Id ha• great �eot,a! m lhe halal food and be,erage (F&B) industry. Halal pro,i,cts DOI only fulfill the need, of Mushm C011sumers. but are an unportaot part of cultural am! n:Lg10Us ,dentny. Intellectual Propeny Rights (IPR) protection plays a crucial role m encouragmg U1DO\'at10D. prole-cUng ongmahty. and mcn,asmg the compehh\-ml'SS of loc:al producu. npt<,llOlly m the F&B buS111ess sec1or. In lhe context of halal. halal cen,ficauon has httn made !ll.llldamry through Law )3 of 2014 C011cermng Halal Product Guarant« (Il'H Law). ,..hi<:h aim$ to pr'O\,tk• legal certainty. safety. and coo,�mence for consumers.. ,..hde supponmg the compotJu,�nou of pruducN'S. Tin� research explores the legal protuuon of brands m mandatory halal F&B products m Indonesia. by d,scussmi the role oflM go,"ffllfllrnl ,.,th related msl!MIOOS and IPR prol...:1100 in lhe face of global compeh!oon, as "ell u strategic slep, to wcn:asc busmo5s actors' awarellt'SJ of lhc unpo,iancc of IPR and halal ccn,f,ca1,on.