| dc.description.abstract | Overclaim (misleading benefits) often occurs through excessive claims regarding product benefits that are not supported by adequate
scientific evidence, thus misleading consumers
and creating unfair business competition. Based
on Law Number 8 of 1999 concerning Consumer Protection and BPOM regulations, companies can
be held accountable based on the principles of strict liability and product liability, which require business actors to provide compensation. In this study, the author will discuss the legal responsibility of skincare companies for the
practice of overclaim (misleading benefits) in
marketing their products and the legal efforts that
can be taken by consumers who are harmed. By
using normative legal methods and qualitative
approaches, the results of the study show that
companies can be held accountable based on the
principles of strict liability and product liability in
accordance with the Consumer Protection Law
(UUPK) and BPOM regulations. Consumers who
experience losses can seek dispute resolution
through non-litigation channels (mediation,
arbitration, or the Consumer Dispute Resolution
Agency) or litigation (court). Overclaim, Skincare,
Legal Responsibility, Consumer Protection | en_US |
