JURIDICAL ANALYSIS OF THE MISUSE OF PERSONAL DATA IN THE USE OF DEEPFAKE ACCORDING TO THE CIVIL LAW PERSPECTIVE

Abstract

The development of increasingly sophisticated technology does not close the boundaries for the emergence of artificial intelligence technology added to a system. This AI technology will make the system have an amazing way of working because it can imitate human intelligence. One of these artificial intelligence technologies is deepfake. Deepfake itself is a type of artificial intelligence designed to edit an image, audio, or video to make it look true and real. Initially deepfake was used well in the entertainment world such as in filmmaking but over time its benefits were misused, this certainly has an impact on a person's personal data. Therefore, this research aims to find out how civil law participates in handling this problem by knowing whether the misuse of personal data in deepfake can be categorized as a tort or not in civil law. This research uses normative juridical research methods by examining legal rules in Civil law. The results of this study provide an explanation that the misuse of personal data in the use of deepfake can be categorized as a tort in Civil Law.